By Gardner Lindzey, William M Runyan
The newest sequence takes readers in the course of the own and highbrow trips of 9 eminent humans whose learn has propelled the sphere of psychology into the twenty first century. every one featured psychologist narrates how historic conditions, collaborations, inner struggles, and public clash led her or him to decide on and boost quite a few traces of analysis. during the last eighty years, psychology has improved from behavoirism and psychoanalysis into cognitive and social theories of studying and brain-based types of habit and reminiscence. individuals to those volumes record their position in those and different events, together with character concept and evaluation and baby improvement. Readers drawn to utilized psychology willl locate worthwhile insights in authors' bills in their involvemnents in varied components as schooling layout, civil rights, courtroomtestimony, media coverage and economics. Editors Gardner Lindzey and William M. Runyan have introduced jointly a suite of essays that positioned a human face at the maturing technology of psychology.
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Extra resources for A History of Psychology in Autobiography, Vol. 9 (History of Psychology in Autobiography)
So how could we induce people to persuade themselves to use condoms? M y first idea was to try to get a change i n behavior through the counterattitudinal advocacy paradigm, as i n the Festinger and Carlsmith experiment. B u t counterattitudinal advocacy was not viable i n this situation because most sexually active people already know that H I V / A I D S is a serious problem and that using condoms is a solution. They just weren't using t h e m . The solution to this apparent paradox came to me i n the f o r m of a scenario: Suppose you are a sexually active college student and you do not use condoms regularly.
Toward this end, I wrote up our findings in a nontechnical way and published an article in Psychology Today (Aronson, Blaney, Sikes, Stephan, & Snapp, 1975). I sent copies to school superintendents all over the country and offered to train teachers free of charge. Then I sat back and waited for the requests to come pouring in. How naive! I learned that it is hard to give something away if nobody wants it, and not many wanted it. When I followed up with phone calls, most of the superintendents informed us that they were doing okay and certainly didn't need anything like jigsaw.
It was an exciting time because every few weeks we were interviewing and entertaining candidates for positions in our burgeoning, flourishing department. 26 A HISTORY OF PSYCHOLOGY I N AUTOBIOGRAPHY I t was an exciting t i m e politically, too. The V i e t n a m W a r and the civil rights movement were galvanizing many social psychologists, I among them. I t was almost impossible to be alive i n this era w i t h o u t g e t t i n g caught up i n these sweeping changes and w i t h o u t t a k i n g a public stand for what we believed.