Download Against the Grain: Lessons in Entrepreneurship from the by Karan Bilimoria PDF

By Karan Bilimoria

'Every bit pretty much as good because the beer itself.' Sir Richard BransonFrom promoting the 1st instances of Cobra out of the again of a battered outdated Citroen 2CV alongside the streets of West London to exporting to over forty international locations worldwide, Karan Bilimoria's imaginative and prescient of a much less gassy beer has travelled a protracted way.Starting out with a heap of scholar debt, a whole loss of event and oldsters determined for his or her son to get a formal activity, it may possibly all so simply have long past fallacious. yet Karan's single-minded decision to be successful and his skill to encourage these round him to shop for into his imaginative and prescient, grew to become Cobra, sip-by-sip, into the multi-million pound enterprise it truly is at the present time. Karan's tale bottles the very essence of entrepreneurship: imaginative and prescient, force, creativity and a constant conflict opposed to all odds, to make the assumption you so passionately think in work.Against the Grain is choked with insights into finance, approach, making plans, success, self-discipline, and customarily doing the unforeseen to construct your individual company, from a person who is been there and performed it... and all with somewhat much less gas.'Essential reading.' Richard Reed, Co-founder, blameless Drinks'An inspirational story.' Sir Martin Sorrell, leader govt Officer WPP'Karan Bilimoria is likely one of the nice entrepreneurs...' Jo Malone, founding father of Jo Malone'Inspiring! … definitely worth the disguise fee for the "Financing Cobra" bankruptcy alone.' Professor John Mullins, London company School'… His tale may still motivate adolescence all over the place who're fired by means of the dream of turning into a profitable entrepreneur.' Ratan Tata, Chairman, Tata workforce

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By Karan Bilimoria

'Every bit pretty much as good because the beer itself.' Sir Richard BransonFrom promoting the 1st instances of Cobra out of the again of a battered outdated Citroen 2CV alongside the streets of West London to exporting to over forty international locations worldwide, Karan Bilimoria's imaginative and prescient of a much less gassy beer has travelled a protracted way.Starting out with a heap of scholar debt, a whole loss of event and oldsters determined for his or her son to get a formal activity, it may possibly all so simply have long past fallacious. yet Karan's single-minded decision to be successful and his skill to encourage these round him to shop for into his imaginative and prescient, grew to become Cobra, sip-by-sip, into the multi-million pound enterprise it truly is at the present time. Karan's tale bottles the very essence of entrepreneurship: imaginative and prescient, force, creativity and a constant conflict opposed to all odds, to make the assumption you so passionately think in work.Against the Grain is choked with insights into finance, approach, making plans, success, self-discipline, and customarily doing the unforeseen to construct your individual company, from a person who is been there and performed it... and all with somewhat much less gas.'Essential reading.' Richard Reed, Co-founder, blameless Drinks'An inspirational story.' Sir Martin Sorrell, leader govt Officer WPP'Karan Bilimoria is likely one of the nice entrepreneurs...' Jo Malone, founding father of Jo Malone'Inspiring! … definitely worth the disguise fee for the "Financing Cobra" bankruptcy alone.' Professor John Mullins, London company School'… His tale may still motivate adolescence all over the place who're fired by means of the dream of turning into a profitable entrepreneur.' Ratan Tata, Chairman, Tata workforce

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Additional info for Against the Grain: Lessons in Entrepreneurship from the Founder of Cobra Beer

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Adrian was previously Managing Director at Beam Global Spirits & Wine, owners of brands including Jim Beam, Courvoisier and Teacher’s. In his two years in this role he grew the organisation’s profits by 26% following its acquisition of Allied Domecq brands. Prior to this he worked at boardroom level at Constellation Brands and subsequently was appointed Managing Director of Allied Domecq Wines. In 2006 Adrian was listed as one of The Drinks Business’s 50 Most Influential People in the UK drinks industry.

Ravi then moved on to head the sales operations of United Breweries and Millennium Alcobev after their merger in 2005, before being promoted to COO of the Indian and Sri Lankan operations of Asia Pacific Breweries in 2007. Anjay Trivedi – Chief Financial Officer Anjay Trivedi joined Cobra India as CFO and has responsibility for India’s finance operations. He trained at Lovelock and Lewes (member firm of PwC) and worked there as an assistant manager until 1997 when he moved into a managerial position at BDA Ltd, a leading manufacturer of Indian-made foreign liquor.

Whether they were lawyers, accountants, designers or advertising agencies, we always went for the best. There are always going to be times when you get a bill from some advisers and you say, ‘Wow, that’s expensive’, but I believe in always working with the best advisers regardless of the cost. You get what you pay for and they give you credibility. It’s well worth paying for the quality of their advice and their connections and the earlier you can do it the better. We wouldn’t be where we are today without the support of Grant Thornton, for example.

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