By John Pollack
A presidential speechwriter for invoice Clinton explores the hidden energy of analogy to gasoline proposal, attach rules, spark innovation, and form results
From the meatpacking crops that encouraged Henry Ford's first relocating meeting line to the "domino theory" that led the USA into Vietnam to the "bicycle for the mind" that Steve Jobs predicted because the Macintosh computing device, analogies have performed a dynamic function in shaping the realm round us—and nonetheless do today.
Analogies are way more advanced than their SAT stereotype and lie on the very middle of human cognition and creativity. when we observe this, we commence seeing them everywhere—in advertisements, apps, political debates, felony arguments, trademarks, and euphemisms, to call quite a few. At their absolute best, analogies encourage new methods of pondering, permit invention, and inspire humans to motion. regrettably, no longer each analogy that earrings precise is correct. That's why, at their worst, analogies can misinform, manage, or lie to us into catastrophe. The problem? recognizing the variation earlier than it's too late.
Rich with attractive tales, amazing examples, and a pragmatic approach to overview the reality or effectiveness of any analogy, Shortcut will enhance serious considering, increase creativity, and supply readers a clean method of resolving a few of today's so much intractable demanding situations.