Download Creating a Winning E-Business, Second Edition by Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart PDF

By Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart W. Wagner H. Albert Napier

Making a successful E-Business, moment variation illustrates the procedures concerned with making plans, beginning, and advertising and marketing a brand new e-business in present day setting. 4 different types of situations are utilized in this sensible, entrepreneurial advisor to supply a real-world process, together with a book-long working case learn complimented via bankruptcy particular real-world case reports that open and shut every one bankruptcy. also, case stories that characteristic either winning and unsuccessful ventures are came upon through the ebook permitting scholars to benefit from the activities of others. a brand new bankruptcy on association courses (such as Amazon.com's affiliate program) is featured and all chapters are up-to-date to mirror adjustments because the book of the 1st variation.

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By Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart W. Wagner H. Albert Napier

Making a successful E-Business, moment variation illustrates the procedures concerned with making plans, beginning, and advertising and marketing a brand new e-business in present day setting. 4 different types of situations are utilized in this sensible, entrepreneurial advisor to supply a real-world process, together with a book-long working case learn complimented via bankruptcy particular real-world case reports that open and shut every one bankruptcy. also, case stories that characteristic either winning and unsuccessful ventures are came upon through the ebook permitting scholars to benefit from the activities of others. a brand new bankruptcy on association courses (such as Amazon.com's affiliate program) is featured and all chapters are up-to-date to mirror adjustments because the book of the 1st variation.

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Additional info for Creating a Winning E-Business, Second Edition

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Carry us into a new world of low-friction, lowoverhead capitalism, in which market information will be plentiful and transaction costs low. ” Bill Gates, co-founder of Microsoft Corporation Unfortunately, however, the global e-business economy also poses some disadvantages for both sellers and buyers. Businesses may find it difficult and expensive to keep up with rapidly changing technologies, and exploiting the global marketplace means businesses must confront diverse language and cultural issues, conduct transactions in different currencies, and navigate unknown political environments.

Com Understanding E-Business 30 Chapter Summary ● In traditional commerce, buyers and sellers come together in a physical marketplace to exchange information, products, services, and payments. ● The terms “e-commerce” and “e-business” both refer to the process of conducting a broad spectrum of business activities over a telecommunications network. ● The earliest forms of electronic commerce were electronic data interchange (EDI) and electronic funds transfer (EFT). ● The Internet is a worldwide public network connecting thousands of private networks and individuals.

Shopping. Pure-play e-retailers, merchants that offer traditional or Web-specific products or services only over the Internet, are sometimes called virtual merchants, and they provide another variation on the B2C model. com—a company that sells books, electronics, toys, music, and more—is one of the most successful original pure-play e-retailers. Other successful pure-play e-retailers include eBags, which specializes in bags and luggage of all types, and Hometown Favorites, an e-business that offers hard-to-find foods.

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