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In each 60- or 40-second piece a central character explains the benefits of digital TV to others while calming their concerns of how expensive the changeover could be. “The creative idea is designed to simplify the issue for those that have not yet embraced digital TV,” says Paul Clarke, account director at DFGW. “Think of your TV as a dog that has lost some of its spirit.

Nothing is better than the celebrity dead,” says Richard Stolley, now an advisor at Time, who lists “Lennon and Diana” as People’s biggest sellers. Aside from that, great cover images it seems are more alchemy than science. Elvin agrees: “It’s gut instinct. ” Type If cover image is alchemy, then type is meant to be science. Since the 1960s type has gradually invaded the magazine front cover. Cover models are posed in coiled, energetic positions with acres of space around them for the words. “People have become ‘repertoire buyers’, selecting from a range of titles,” says Morrish.

The brand guidelines allow a lot of artistic freedom,” says Hallberg. “The hard part is making surprising content for the target group. Thinking like this will dictate the media you use, rather than starting with a media-based idea. Being surprising to the target audience means not gatecrashing their arenas, but getting invited. Or using the existing media in a surprising way. ” d 37 TEAM LinG - Live, Informative, Non-cost and Genuine! brands same. They all speak the same language; they all have something that’s shared.

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