Download Full Frontal PR: Getting People Talking about You, Your by Richard Laermer PDF

By Richard Laermer

I depend upon complete Frontal PR as my PR source on essentially an everyday foundation. The ebook has been the main important PR source i've got ever owned. utilizing the instruments i've been in a position to force nice cognizance to my corporation. Its pages are dog-eared and from time to time falling out as a result of overuse. the simplest PR publication i have ever learn and that i proceed to re-read.

Jesse Torres
President and CEO
Pan American Bank
Los Angeles, CA 90063

Show description

By Richard Laermer

I depend upon complete Frontal PR as my PR source on essentially an everyday foundation. The ebook has been the main important PR source i've got ever owned. utilizing the instruments i've been in a position to force nice cognizance to my corporation. Its pages are dog-eared and from time to time falling out as a result of overuse. the simplest PR publication i have ever learn and that i proceed to re-read.

Jesse Torres
President and CEO
Pan American Bank
Los Angeles, CA 90063

Show description

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Additional resources for Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

Example text

It only took a simple difference, but it was enough to take an ordinary, everyday product and turn it into something new for the media. , paragraph 3 of the section). Please add several sentences of specifics on the PR news hook “tricks” that were employed. Otherwise we need to kill this section as insufficiently germane to the topic of this chapter. What They Aren’t Doing While you’re taking notes, don’t just look at what your competition is doing. Take note of what they aren’t doing, too. GQ, Details, Esquire, and Gear were going after (and continue to target) the same Kia-driving, young, male demographic.

The importance of linking the product to the region cannot be stressed enough. For example, in many cities the Sci-Fi channel was able to scare the wits out of people, in a comical way, as it branched out to new markets in the mid1990s. In our stomping ground, New York, Sci-Fi’s gimmick was simple and notorious: It produced printed graphics of alligators on the street arising from under sewer caps. Since this is an “urban legend” in the streets of Manhattan, the gators hit home and really intrigued people enough to make them start watching the upstart channel.

We knew that the restaurant wanted a party there, and reporters were anxious to see the new post-1993 top of the towers. But even if you don’t have anything that exciting in your town as the venue for your event, it’s your job to create atmosphere. Do you have a famous or unusual museum with a garden? A historical center? Perhaps a well-known poet from the 1800s lived in a certain rooming house in your town, and it’s now accessible as a cultural party domain. Or you could cheat and just go to the pub where the poet did his drinking!

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