Download Landing Page Optimization: The Definitive Guide to Testing by Tim Ash PDF

By Tim Ash

What quantity of money are you wasting as a result of bad touchdown web page layout? during this entire, step by step advisor, you’ll study all of the talents essential to dramatically enhance your base line, together with determining venture severe elements of your site and their actual financial price, defining very important customer sessions and key conversion initiatives,   gaining perception on purchaser decision-making, uncovering issues of your web page and determining which parts to check, constructing an motion plan, and fending off universal pitfalls. features a better half web site and a close evaluation of the Google site Optimizer software.

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By Tim Ash

What quantity of money are you wasting as a result of bad touchdown web page layout? during this entire, step by step advisor, you’ll study all of the talents essential to dramatically enhance your base line, together with determining venture severe elements of your site and their actual financial price, defining very important customer sessions and key conversion initiatives,   gaining perception on purchaser decision-making, uncovering issues of your web page and determining which parts to check, constructing an motion plan, and fending off universal pitfalls. features a better half web site and a close evaluation of the Google site Optimizer software.

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Read or Download Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions PDF

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Extra resources for Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Sample text

Acquisition CHAPTER 1: S E T T I N G T H E S TA G E ■ 24 Conversion Retention In the marketing world, a lot of time and resources are spent buying media, tracking pay-per-click (PPC) campaigns, driving organic traffic via SEO to landing pages, and installing and customizing Web analytics software to properly track all online marketing activities. Dedicated in-house or agency staff craft keyword lists, write ad copy, and manage keyword bidding to achieve the proper profitability, cost per action (CPA), and return on investment (ROI).

Don’t be afraid. You actually have access to a real expert—in fact, thousands of them. You are interacting with them daily already, but you have mostly ignored their advice to date. The real experts on the design of your landing pages are your website visitors. You may never be able to answer why a specific person did or did not respond to your landing page. But there are ways to determine what your website visitors respond to. In fact, landing page optimization can be viewed as a giant online marketing laboratory where your experimental subjects voluntarily participate in your tests without being asked.

There are three types of visitors to your website: 1. Noes—Those that won’t ever take the desired action 2. Yesses—Those that will always take the desired action 3. Maybes—Those that may take the desired action You should completely ignore the first two and concentrate on the last group. Let’s examine this more closely. Some visitors to your website are not prepared to take action. They may be unable to afford what you sell. They may work for your rival and are merely conducting competitive research.

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