By Martin Christopher
Logistic potency and potent offer chain administration supplies a aggressive virtue by means of offering either rate relief and repair enhancement. This ebook is the unbeatable bestselling consultant on the best way to get it correct. new version absolutely up to date with four new chapters on present issues akin to sustainability, outsourcing and product design.• the present version (9780273681762) has offered over 30,000 copies on account that its e-book in December 2004 (Vista All Time Sales). It sells nearly a thousand devices a yr within the united kingdom (TCM Nielsen Bookscan).• up to date with 4 new chapters: dealing with offer Chain Relationships; Product layout within the offer Chain; Matching provide and insist; and making a Sustainable offer Chain, in addition to up to date case examples and current chapters.• significant other site aimed frequently at larger schooling teachers will include PowerPoint slides and a financial institution of additional case studies.
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Extra info for Logistics and Supply Chain Management, 4th Edition
For example, whilst ‘stock availability’ is a widespread internal measure of performance, a more appropriate external measure from the customer’s viewpoint could be ‘on-time delivery’. Hence it is critical that we develop a set of service criteria that are meaningful to customers. LOG ISTIC S AND CUSTOMER VALUE 39 The approach to service segmentation suggested here follows a three-step process: 1 Identify the key components of customer service as seen by customers themselves. 2 Establish the relative importance of those service components to customers.
Brands and suppliers that could once command a price premium because of their perceived superiority can no longer do so as the market recognises that equally attractive offers are available at significantly lower prices. The success of many retailers’ own-label products or the inroads made by low-cost airlines proves this point. Against the backdrop of a continued downward pressure on price, it is selfevident that, in order to maintain profitability, companies must find a way to bring down costs to match the fall in price.
A parallel development in many markets is the trend towards a concentration of demand. In other words customers – as against consumers – are tending to grow in size whilst becoming fewer in number. The retail grocery industry is a good example in that in most northern European countries a handful of large retailers account for over 50 per cent of all sales in any one country. This tendency to the concentration of buying power is being accelerated as a result of global mergers and acquisitions. The impact of these trends is that these more powerful customers are becoming more demanding in terms of their service requirements from suppliers.