By Kevin Kelly
The vintage ebook on company process within the new networked economic climate— from the writer of the New York Times bestseller The Inevitable
Forget offer and insist. fail to remember desktops. The previous principles are damaged. this present day, verbal exchange, now not computation, drives switch. we're speeding right into a global the place connectivity is every little thing, and the place previous company knowledge ability not anything. during this new fiscal order, luck flows basically from realizing networks, and networks have their very own rules. In New ideas for the recent Economy, Kelly provides ten primary ideas of the hooked up economic climate that invert the conventional knowledge of the commercial world. Succinct and memorable, New Rules explains why those strong legislation are already hardwired into the recent financial system, and the way they play out in every kind of business—both high and low tech— all over the realm. greater than an outline of latest fiscal ideas, it prescribes transparent and particular thoughts for achievement within the community financial system. For any employee, CEO, or heart manager, New Rules is the survival equipment for the recent economic system.
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Extra resources for New Rules for the New Economy
A sensible recommendation to anyone asking for shopping advice today is that they should delay buying a consumer good until about 60 seconds before they actually need it. Indeed, a transportation specialist told me that almost nothing in the information industry is shipped by sea anymore; it all goes by air, so the price won’t have a chance to drop while the product is in transit. So certain is the plummet of prices that economists have mapped the curve of their fall. The cost of making something—whether it is steel, light bulbs, airplanes, flower pots, insurance policies, or bread— Follow the Free / 51 will drop over time as a function of the cumulative number of units produced.
Most of the technology in the early part of the century was relegated to the inside of a factory. Only businessmen cared about advancing technology—cheaper production methods or more specialized materials. The consumer products this advanced technology spun off into homes were, more often than not, labor-saving devices—sewing machines, vacuum cleaners, water pumps. They saved time, and thereby enhanced the prevailing culture. But the de- Increasing Returns / 33 vices themselves (except for the automobile) were merely gadgets.
Windows NT, fax machines, TCP/IP, GIF images, RealAudio—all born deep in the network economy—adhere to this logic. But so do metric wrenches, triple-A batteries, and other devices that rely on universal standards. The more common they are, the more it pays you to stick to that standard. We have an even older example in the English language. Wherever the expense of churning out another copy becomes trivial (and this is happening in more than software), the value of standards and the network booms.