By Timothy W. Simpson, Zahed Siddique, Roger Jianxin Jiao
Today's hugely aggressive and risky market is reshaping the way in which many businesses do company. swift innovation and mass customization supply a brand new kind of aggressive virtue. In reaction, businesses like Sony, Black & Decker, and Kodak have effectively applied options to layout and enhance a complete kinfolk of goods in response to a standard product platform to fulfill a large choice of shopper specifications and leverage economies of scale and scope.
Designing items and product households so they can be custom-made for the worldwide market and attaining those ambitions in an abbreviated period of time, whereas preserving mass construction efficiencies, is the foremost to winning production operations. study during this sector has matured speedily over the past decade, and "Product Platform and Product family members layout: equipment and functions" discusses how product platform and product relations layout can be utilized effectively to:
- bring up kind inside a product line,
- Shorten production lead instances, and
- lessen total expenses inside of a product line.
The fabric to be had right here serves as either a reference and a hands-on consultant for researchers and practitioners dedicated to the layout, making plans and construction of households of goods. integrated are real-life case reviews that designate the advantages of platform-based product development.
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Additional info for Product Platform and Product Family Design: Methods and Applications
Implementing the platform concept can significantly increase the speed of a new product launch. The platform approach further contributes to the reduction of resources (cost and time) in all stages of new product development. By using standardized and pre-tested components, the accumulated learning and experience in general may also result in higher product performance. Unfortunately this is not a one-time effort. New platform development must be pursued on a regular basis, embracing technological changes as they occur and making each new generation of a product family more exciting and value-rich than its predecessors.
In their quest to manage product variety, firms in most industries increasingly are considering product development approaches that reduce complexity and better leverage investments in product design, manufacturing and marketing (Krishnan and Gupta, 2001). , 1997; Meyer and Lehnerd, 1997; Robertson and Ulrich, 1998; Sawhney, 1998). 1 Definitions The terms product families, platforms and individual products are hierarchically different and cannot be used as synonyms. , their platform) (Meyer and Utterback, 1993; Sawhney, 1998); a platform is therefore neither the same as an individual product nor is it the same as a product family; it is the common basis of all individual products within a product family (McGrath, 1995; Robertson and Ulrich, 1998).
These firms represent a variety of product and market contexts and provide examples of a range of platform and product family concepts and implementations. In addition to the technology driven criterion, the following criteria were used for selecting the firms: (1) substantial experience in NPD; (2) developing relatively complex products; (3) experienced in applying the platform and product family concepts; (4) operating in highly competitive markets; and (5) collectively representing a diversity of product and market needs.