By Marie Sarita Gaytán
¡Tequila! Distilling the Spirit of Mexico lines how and why tequila turned and is still Mexico's nationwide drink and image. beginning in Mexico's colonial period and tracing the drink's upward thrust during the latest, Marie Sarita Gaytán unearths the formative roles performed through a few not likely characters. even supposing the infamous Pancho Villa was once a teetotaler, his photo is now plastered around the labels of all demeanour of tequila producers—he's even the namesake of a favored model. Mexican movies from the Nineteen Forties and 50s, specifically Western melodramas, buoyed tequila's acceptance at domestic whereas international warfare II prompted a spike in revenues in the whisky-starved usa. at the present time, cultural points of interest resembling Jose Cuervo's Mundo Cuervo and the Tequila exhibit allow viewers insert themselves into the Jaliscan countryside—now a UNESCO-protected international historical past Site—and get pleasure from within the nostalgia of pre-industrial Mexico.
Our figuring out of tequila as Mexico's spirit isn't the results of a few ordinary affinity yet relatively the cumulative impression of U.S.-Mexican kinfolk, know-how, law, the history and tourism industries, transferring gender roles, movie, song, and literature. like any tales approximately nationwide symbols, the increase of tequila kinds a classy, unforeseen, and poignant story. by way of unraveling its internal workings, Gaytán encourages us to imagine seriously approximately nationwide symbols extra quite often, and the ways that they either show and hide to inform a narrative a couple of position, a tradition, and a humans. in lots of methods, the tale of tequila is the tale of Mexico.
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Extra info for ¡Tequila!: Distilling the Spirit of Mexico
114 Topographically, along the northern and eastern areas of Guadalajara ran the San Juan de Dios River, which created a deep ravine in the city’s geography. ”115 Northeast of Guadalajara, the Los Altos region (which includes the towns of Arandas and Lagos de Moreno) also played an important role in Jalisco’s economic and political development. Los Altos was strategically located on one of two routes that the Spanish established to facilitate commercial and military transport. In the sixteenth century, this network of roads became even more significant when it was used to deliver newly discovered silver from Zacatecas to Mexico City.
Accompanied (presumably) by her parents and trailed by a woman carrying an agave plant (standing on the far left), the scene metaphorically illustrates the relationship among nature, culture, and order within European aesthetic conventions. The light-skinned features of Xochítl and Tecpancaltzin suggest an attempt to visually “civilize” the native populations. 59 When represented as functioningÂ� 2 4 â•…â•… F E R M E N T I N G S T R U G G L E S F I G U R E 2 . â•‡ The Discovery of Pulque by José Obregón, 1869.
Below and before me extended a plain of twenty miles in length, entirely covered with fields of the maguey [agave]. At my feet lay the city of Tequila . 135 In 1830 there were nine documented distilleries operating in Tequila, some of which were owned by members of the Cuervo, Orendain, and Sauza families. 137 The state of Jalisco and the city of Guadalajara benefited substantially from the revenues garnered from the tax on mezcal. 139 Subsequently, the production of mezcal from Tequila played a significant role in establishing Guadalajara’s infrastructure and securing its place as one of the most vibrant cities in Mexico.