By D. Berger
Berger argues that tourism was once cast by way of Mexico's executive in 1928 because the cornerstone of state-led modernization programmes. Berger provides tourism because the best and influential part of the post-revolutionary modernization programme. She additionally examines how tourism fostered nationalism and cohesion, and emerged as a brand new type of overseas international relations.
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Extra resources for The Development of Mexico’s Tourism Industry: Pyramids by Day, Martinis by Night
Many believed the introduction of the so-called tarjeta-pase 11, or tourist card, had solved confusion and difficulties at the border. In preparation for the conference, organizers outlined four themes for presenters to address. First, the commission asked those interested in transportation and communication to focus on highways and railways as well as sea and airline routes. Second, members of the commission for accommodations and tourist comforts were required to discuss development plans for hotels in Mexico City, accommodations and restaurants along highways, and tourist services such as guides and travel agents.
Most notably, leaders argued for economic development funded by Mexican capital and molded by Mexican hands, the same creed that guided nation-building projects from 1925 to 1946. Unfortunately, because Mexico’s government decided to forge a tourist industry at the onset of a worldwide economic depression, the industry did not noticeably grow from 1928 to 1935. Nevertheless, those interested in developing tourism did more than spin their wheels. They used these years effectively to pinpoint the main ingredients that made a successful tourist industry and began to train for the long haul.
In a series of essays in Spanish and English published in its first and only issue of The National Tourist Magazine, the government enticed readers in Mexico and the United States to support tourism. S. audience worked to change negative impressions about Mexico by focusing on the state’s campaign to ensure safe and modern travel. V. Mc. Dunn’s piece invited Americans to take part in the new, working relationship between Mexico and the United States. Through travel, he argued, good will could replace ill will.